The war of generations is on and it seems that young Latinos are taking the lead.
For a long time, the Latino community remained under the shadow of non-Hispanics and stayed a niche. However, second-generation Latinos are aggressively making progress, trying to break barriers and challenging orthodox trends.
It seems that the current Latino generation in the USA is on the right track and will change the future of Latinos in the USA for good.
Why is this generation better and what to expect from this rise, let us explore this together.
Top Reasons Young Latinos Are Changing the Course of US History
The USA is known as the land of opportunities and a melting pot of cultures. The country embraces millions of expats every year with open arms and accepts them as its own.
However, most of the expats come from struggling third-world countries so, they had a very limited buying power and even less representation. For a long time, Hispanics coming from other countries stayed a niche. However, with the rise of well-educated, young, Gen Z Latinos Hispanic culture gained a lot of mainstream attention.
Today some of the most famous actors and singers come from Latino descent. They are gaining representation in every walk of life and are ready to change the dynamics in the US culture.
Here are some of the reasons behind the rise of Latino Gen Z.
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More Tech Savvy
As second-generation Hispanics, the current Latino generation is much more tech-savvy. There is no doubt that the USA is seen at the forefront of tech innovation globally. The exposure to American tech has helped and groomed the Latino youth to put this to use.
Especially with the help of good quality internet like the one offered by Optimum, young Latinos are becoming more tech-savvy. Understanding their need, even service providers like Optimum are trying to accommodate these Latino youngsters by providing services designed specifically for their needs. In the case of Optimum internet users, they can dial the dedicated Optimum Servicio al Cliente for any queries regarding the internet service in their native language.
It is expected that if Latino youth continue to leverage tech like they are doing right now, it will change the future of the whole community by putting them at the forefront of innovation and business.
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Better Access to Education
Most of the Latino Gen Z is second generation. Their parents struggled at first but now they are at a much better socioeconomic status. This has helped the Latino Gen Z have much better access to college education. Although this rise of educated Latino youth is much limited compared to other minorities, especially the Asian community, it seems that they are on the right track.
Moreover, better education opportunities are helping the Latino youth to enter high-paying occupations. This is going to lift up the overall buying power of the Latino community promoting them as the primary audience for businesses. This rise is expected to put the Hispanics of the US in a position of power where they will be able to bargain with the brand and get customized solutions for their issues.
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Advanced Business Sense
The second-generation Latinos have seen their parents work and hustle throughout their lives. This has offered them an insight into hard work and converting the challenge into an opportunity. The Latino youth is much more business-savvy and has inherited the hard work of their parents.
According to a study by Hispanic Executive, Latino-owned businesses are much better at bouncing back after a setback and they have shown resilience in uncertain times. This means that Latino business-owners are not just good at running businesses but they have a high chance of building a timeless brand that can also create generational wealth.
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More Mindful About Diversity
Latinos have faced discrimination firsthand, as they have been part of the marginalized community for a long time. Now as they stepped into positions of power, they are trying to stay mindful of inclusion and diversity. Latino-owned businesses and marketers are much better at targeting their audience compared to US-based companies.
Moreover, Latino businesses are better at using social media platforms for marketing because they understand the audience better. Latinos are also known to be chronically online. A study conducted by CivicScience states that 85% of Hispanics in the U.S. use social media platforms. Since they have a better understanding of social media, it comes as no surprise that Latinos are better at brand marketing.
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Pride in Their Culture
Most expats when move to the USA try to adapt to the American culture. In fact, they try hard to let go of their native language, culture, and norms. Previous Latino generations, especially the first generation, tried hard to adapt to the American norms. However, as Latino culture content and music made it to the mainstream, they gained global acceptance.
Now, second and third-generation Latinos are proud of their Hispanic inheritance. They openly embrace their culture, and social values and talk about the Hispanic influence on American culture. In fact, this is the first time that Americans are ready to adapt to Hispanic culture. Most Caucasian people love Hispanic music, food, and fashion sense, which has helped Hispanic youth feel more included.
Fun Facts about Latino Youth in US
- 94% of Latino youth under 18 were born and raised in U.S.
- Latino population is the fastest-growing in the country
- Latino youth are diverse in terms of ethnic heritage
- Around 24% of the Latino adults can’t speak Spanish